Author
Tina Seelig’s books, built upon her work at Stanford University over the past 25 years, focus on creativity, innovation, entrepreneurship, and leadership. Her newest book, What I Wish I Knew About Luck: A Crash Course on Turning Aspirations into Achievements, will be released by HarperCollins in May 2026.
Speaker
TED Talks:
- How to Catch Luck
- Six Characteristics of Truly Creative People
- A Crash Course on Creativity with 44,000 students
Podcasts
- Leading Matters
- NPR: Can we control our luck?
- Leap! How to See and Seize Opportunities
Most Recent Books
About Tina Seelig
Tina Seelig has written 18 books, including her newest, What I Wish I Knew About Luck, which will be released by HarperCollins in May 2026. Prior titles include What I Wish I Knew When I Was 20 (2009/updated in 2019), inGenius: A Crash Course on Creativity (2012), and Creativity Rules (September 2017.) Her earlier books include The Epicurean Laboratory and Incredible Edible Science, published by Scientific American; and a dozen games for children, titled “Games for Your Brain,” published by Chronicle Books.
TED Talk:
How to Catch Luck
Entrepreneurs manifest new ventures seemingly out of thin air. On the surface they look incredibly lucky, but they are really masters of making their own luck. The key is understanding that luck is rarely a lightning strike – isolated and dramatic – but a wind that blows constantly. Therefore, you need to build a sail – made up of tiny behaviors – to catch the winds of luck. This talk was delivered at TED NYC in June 2018.
NPR Podcast
NPR: Can We Control Our Own Luck?
People often think of luck as something that happens to them. It’s actually much more nuanced because there’s quite a difference between fortune, chance and luck. In this TED Radio Hour podcast, Tina shares her thoughts on luck with host, Guy Raz.
