author Tina Seelig

Author

Tina Seelig’s books, built upon her work at Stanford University over the past 25 years, focus on creativity, innovation, entrepreneurship, and leadership. Her newest book, What I Wish I Knew About Luck: A Crash Course on Turning Aspirations into Achievements, will be released by HarperCollins in May 2026. 

Speaker

TED Talks

  • How to Catch Luck
  • Six Characteristics of Truly Creative People
  • A Crash Course on Creativity with 44,000 students

Podcasts

  • Leading Matters
  • NPR: Can we control our luck? 
  • Leap! How to See and Seize Opportunities

Most Recent Books

About Tina Seelig

Tina Seelig has written 18 books, including her newest, What I Wish I Knew About Luck, which will be released by HarperCollins in May 2026. Prior titles include What I Wish I Knew When I Was 20 (2009/updated in 2019), inGenius: A Crash Course on Creativity (2012), and Creativity Rules (September 2017.) Her earlier books include The Epicurean Laboratory and Incredible Edible Science, published by Scientific American; and a dozen games for children, titled “Games for Your Brain,” published by Chronicle Books.

Tina is executive director of Knight-Hennessy Scholars (KHS) at Stanford University, which cultivates and supports a multidisciplinary and multicultural community of graduate students from across the university, and prepares graduates to address complex challenges facing the world. She is also director emerita of the Stanford Technology Ventures Program, where she served as executive director, faculty director, and professor of the practice in the Department of Management Science and Engineering (MS&E). She has taught courses on leadership, innovation, and entrepreneurship at KHS, MS&E and at the Hasso Plattner Institute of Design (d.school) at Stanford.
 
Tina earned a Ph.D. in Neuroscience from Stanford University School of Medicine where she studied neuroplasticity. She has also worked as a management consultant, multimedia producer, and launched two multimedia companies. She has been honored for her work with the Gordon Prize from the National Academy of Engineering, the SVForum Visionary Award, the National Olympus Innovation Award, the Richard W. Lyman Award, and the Global Consortium of Entrepreneurship Centers Legacy Award. Her work was also featured in a 10 part TV series in Japan, produced by NHK.

TED Talk: 

How to Catch Luck


Entrepreneurs manifest new ventures seemingly out of thin air. On the surface they look incredibly lucky, but they are really masters of making their own luck. The key is understanding that luck is rarely a lightning strike – isolated and dramatic – but a wind that blows constantly. Therefore, you need to  build a sail – made up of tiny behaviors – to catch the winds of luck. This talk was delivered at TED NYC in June 2018.

NPR Podcast

NPR: Can We Control Our Own Luck?


People often think of luck as something that happens to them. It’s actually much more nuanced because there’s quite a difference between fortune, chance and luck. In this TED Radio Hour podcast, Tina shares her thoughts on luck with host, Guy Raz.

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